// Industry

Fitness Brand 3D Website — Equipment, Apparel, Programs

Fitness brands with 3D — equipment showcase, apparel configurator, program scrollytelling, integrated commerce.

Fitness brands cover equipment, apparel, and programs. 3D web: 3D rotation of equipment with feature highlights, apparel configurator with technical specs (sweat-wicking, range of motion), program scrollytelling for premium subscriptions, integrated commerce. Pricing \$5,000-\$15,000. Strongest fit: premium fitness equipment brands (Tonal, Peloton tier ambitions), athletic apparel brands competing on tech, premium fitness program platforms.

On-screen examples

Three concrete things 3D delivers for fitness brand: (1) hero-section interactive product showcase reactive to scroll, (2) configurator letting the user pick variants and see the result instantly, (3) scrollytelling 'about us' or process page that earns attention from first second. Each can stand alone or combine into a single site.

Conversion impact

Brands that introduced 3D product views report 25-40% more time-on-site and a measurable lift in qualified inquiries — visitors arrive at the contact form already convinced rather than just browsing. Bounce rates drop sharply on the hero section. Numbers vary by category but the direction is consistent: 3D buys engagement that flat layouts can't match.

Pricing band

Hero-only 3D upgrade (existing site keeps its content layer): $1,500-$2,500. Full 3D site rebuild for fitness brand: $3,500-$8,000 depending on number of scenes and asset budget. Configurator-style interactivity adds $2,000-$5,000. All fixed-price, all delivered with source. EUR equivalents on request.

What we deliver

A production-ready Fitness Brand 3D Website — Equipment, Apparel, Programs sized to your real audience and traffic patterns. The 3D layer respects mobile devices, ships with proper accessibility fallbacks (prefers-reduced-motion, focus-visible, screen-reader compatible), and degrades gracefully on browsers without WebGL. SEO is preserved — content stays in HTML, not WebGL canvas.

Frequently asked questions

Do you have other clients in this industry?

I work across industries — past clients include real estate, automotive, hospitality, and creative agencies. The technical patterns transfer; what changes per industry is the buyer's mental model, which we cover in the discovery week.

How does this differ from a generic web agency?

No agency layer. You talk to the developer building the site. No junior of record, no scope creep due to misaligned account management. Decisions happen in 24 hours rather than 2 weeks.

How long does this take?

Standard scope: 4-6 weeks from contract signature to live site. Larger scope (configurator, multi-scene scrollytelling) takes 8-12 weeks. Rush projects (2-3 weeks) are accepted with a 30-40% rush surcharge.

What does it cost?

Hero-section 3D upgrade: \$1,500-\$2,500. Full multi-scene 3D site: \$3,500-\$8,000. Configurator with custom shaders: \$5,000-\$12,000. All fixed-price, source code included. EUR equivalents on request.

What if my visitors are on weak phones?

The site detects device tier before the first scene loads and serves a lighter version on weak hardware (fewer particles, simpler shaders). Devices without WebGL get a static fallback that preserves the visual language and conversion path.

Ready to ship a 3D experience?

Tell me what you need — fixed price, fixed deadline, no surprises.

Get a quote +381 61 224 8989